The Bottom Line
Issue(s) available: 138 – From Volume: 1 Issue: 1, to Volume: 37 Issue: 2
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What makes consumers buy from the informal rather than formal retail market? A consumption value perspective
Moniruzzaman Sarker, Siti Munerah, Angie Teh Yinyi, Nafisa Kasem, Imranul HoqueThis paper aims to understand consumption values buying from informal retail markets (i.e., street vendor retailing). It also explores why consumers prefer daily necessary goods…
Enhancing academic performance: investigating the nexus between digital leadership and the role of digital culture
Ahmad Fadhly Arham, Nor Sabrena Norizan, Zulkefli Muhamad Hanapiyah, Maz Izuan Mazalan, Heri YantoThe purpose of this study is to establish the relationship between digital leadership and academic performance. It models the digitalization process, outlining why and how digital…
ISSN:
0888-045XOnline date, start – end:
1988Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Professor Susanne Durst